The Unseen Forces in UX Design: How Psychology Shapes Digital Interactions
Watch the relevant video here. The intersection of psychology and UX design is critical. Designers must understand human behavior to craft compelling experiences. The fundamental tools available are our senses: touch, hearing, and sight. While taste and smell seem irrelevant in app design, the other three senses play pivotal roles. A common misconception is that users primarily make decisions based solely on content. Presentation significantly influences perception. For example, consider two plates of food presented side by side.