Designing for Discovery+: Insights from the Discovery+ Transition
Leif Wallace, the Product Design Manager at Discovery+, shared valuable insights into the transition from Dplay to a global brand, Discovery+. This post delves into the critical aspects of data-driven design, user experience, and the significance of a well-structured design system based on the video. The transition’s foundation lay in analyzing past failures within the Dplay platform. The old product page exhibited poor design, leading to low conversion rates. The flat design made it challenging for users to navigate and comprehend available options, particularly the less visible free tier.