The Three Ways That Good Design Enhances Experience
In a recent YouTube video, Don Norman articulates his evolving philosophy around design, focusing on the intersections of beauty, emotion, and usability. He outlines key takeaways that inform how design affects our experiences and our happiness. Norman references three levels of design perception: visceral, behavioral, and reflective. Each level interacts with our psychology differently and influences our interactions with products and environments. Visceral Level: This is the automatic response to design.