Unlocking User Data Feedback: A Case Study on Insurance and Energy Journeys
In a recent talk by Paul Izod, a UX/UI designer at Compare the Market, he dives into the nuances of sourcing user data from third-party organizations, focusing on the context in which this data is presented back to users. You can watch the full discussion here. Contextual Differences in UX Journeys Izod examines two different user journeys through their product offerings: home insurance and energy switching. Both journeys appear similar at first glance but yield significantly different feedback from users.