UX Research

• A Deep Dive into Diary Studies: Tools, Tips, and Techniques

  September 7, 2023

  In a recent talk, Nannearl LeKesia Brown, a UX researcher at Figma, outlined the intricacies of conducting diary studies, a form of longitudinal research. The video can be viewed here. Diary studies span days, weeks, or even months, allowing researchers to gather qualitative data from participants without the pressure of real-time observation. This method originated with participants logging information in physical journals, which they would then send back to the researchers.

• Designing for Discovery+: Insights from the Discovery+ Transition

  April 21, 2023

  Leif Wallace, the Product Design Manager at Discovery+, shared valuable insights into the transition from Dplay to a global brand, Discovery+. This post delves into the critical aspects of data-driven design, user experience, and the significance of a well-structured design system based on the video. The transition’s foundation lay in analyzing past failures within the Dplay platform. The old product page exhibited poor design, leading to low conversion rates. The flat design made it challenging for users to navigate and comprehend available options, particularly the less visible free tier.

• Going Beyond A/B Testing: Insights from Waitrose's UI Design Process

  February 15, 2023

  Watch the full talk here. Waitrose effectively utilizes user experience (UX) research to inform their user interface (UI) design. Chloe, the UX research manager, and Sebastian, the senior web designer, address the limitations often associated with A/B testing, and how a deeper understanding of user behavior can drive better design decisions. A/B testing displays two design variations to users, but it often fails to uncover the reasons behind user behavior or the overall impact on their experience.